What Does It Mean When A Movie Is In Pre-Production Music Licensing – What, How and Why It’s Important for Your Business

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Music Licensing – What, How and Why It’s Important for Your Business

Music licensing is often referred to as “royalty-free music” or “produced music”. This is music written and produced for use in another project. Anyone can then license the music for a fee and use it in their projects.

What about commercial music?

For example, commercial music composed and performed by artists such as Adele, M83, and U2 cannot be used for any purpose other than personal/private performances. When you buy a CD or download an MP3, it’s clearly stated that you can only listen to it for yourself and can’t do anything with the song or music track. It is forbidden to use it for any commercial purposes, even broadcasting it to customers in hair salons.

To play commercial music to the public, a licensed public performance is required by the appropriate performing rights organization in the country. In the UK it may be PRS or PPL. In US/Canada, it may be BMI or ASCAP. These organizations charge business owners a fee based on the size of their business/location. Just broadcasting to your customers at your premises can be expensive and time-consuming, but does allow businesses to broadcast to their customers without legal issues.

This is not a suitable solution for video production and film production, as music has a different use and purpose. Since many video production companies produce content for their clients, their videos/movies need background music that fits their intended purpose. When licensing music commercially, arranging such licenses for online, public performance, in-store and mass distribution can quickly become expensive and complicated.

Royalty Free Music Licensing offers an easy and cost-effective solution to provide customers with well-produced music with all necessary rights within an affordable and transparent license.

Who needs to license music?

Anyone who creates digital content for online or public distribution. It’s really that simple. You can’t legally use music that you didn’t create yourself, or that you didn’t license from your music library.

How about “home movies” and “personal projects”?

The same rules apply to home movies and personal projects, but since these are not-for-profit and not produced professionally on behalf of clients, commercial music can be used in such content. However, when this content is posted to social platforms such as Facebook and YouTube, you may find that your video is blocked in certain countries, or removed entirely. This is because commercial artists and labels have an agreement that monitors the use of their content on these platforms and can enforce accordingly. However, there are many commercial artists and labels that allow their music to be used in exchange for advertising. Ads will be attached to your content as pre-rolls, overlays or intermissions in the video in exchange for a license to use its music track. If you’re making something personal, “for fun”, then this shouldn’t be a problem.

The Risks of Using Commercial Music in Professional Videos

Clients may want the latest charts to appear in their videos because it resonates with their target audience or they feel it represents their brand. However, as mentioned earlier, this could end up being blocked or removed immediately with further repercussions such as account suspension. If the video is not blocked or removed, it will serve with the ad.

This is the last thing you want to do for a client. You create a video promoting their new product, and viewers see ads for competing brands and products before the video even starts playing. It reduces the potential of the video and the brand.

Why license royalty-free music?

There are three main reasons why it is important to properly license your music.

1. The music you use is published online without copyright notices, blocks or takedowns. This means you can deliver the final product to your client without worrying about any music-related issues.

2. You can monetize the content you produce. If you’re producing content for your online channel on YouTube, you’re undoubtedly part of a partner program to earn money from the ads that appear on your videos. If the music is not licensed, you will not be able to monetize these ads as it goes directly to the artist/producer of the music. Pay for a music license, earn money from that music license. simple.

3. Create a logo for your video. Whether you’re representing a client or making something yourself. If you use a very popular, well-known commercial music track, chances are the song will resonate with your audience more than your content. However, if you create really good video content and license the perfect music track that no one has heard before, you have a completely unique audio/video package that is new and fresh.

How about free music?

If you look for it, you’ll find music you can use for free. But ask yourself, why is it free?

Free in exchange for advertising and revenue.

Creators may allow you to use their music in exchange for online advertising revenue through YouTube and Facebook, and you won’t know this until you publish it, and knowing that ads will be displayed with your video, all revenue will go to to the artist.

poor quality samples

The free music track you’re using could be a low-quality sample the artist is trying to sell. This may be a low 128kbs MP3 that looks about right, but when playing high quality content it will sound quiet, muted and generally not that great. When music is licensed from a library, it should be available in broadcast quality WAV or 320kbps MP3 as standard.

Who else is using it?

You won’t be the only one looking for free music. People who create content purely for personal projects don’t have the budget for music licensing, so they need something free. If you were making a project for a client who paid you, would they be happy with you using the same free music track as everyone else? If it’s free, chances are a lot of people will use it.

License and Warranty

Anyone can upload music tracks online. No review, no quality control or legal guarantees. Any blog or digital content platform can host music tracks for others to share. So, when you download a “free music track”, how do you know that the provider actually has the right to provide it to you? When you license your music tracks from a professionally curated library, you can be sure that each music track has been vetted, signed and legally released for you to license and use.

Why pay for music?

There are thousands of music tracks online. What’s the difference between “Track A” and “Track B”? As a video maker/filmmaker, ask yourself this question: “There are thousands of video cameras available. The iPhone can shoot 4K video, and you can plug a microphone into it. Why would companies hire me to shoot their videos”?

When you license your music from a reputable library, you are paying for the expertise to write and create your music tracks. From beginning, middle and end. The quality of the instrument used. Production, construction and crescendo of dynamic audio. Post-production mastering and editing so that a 3-minute segment can be compressed into a 30-second clip without losing any of the magic of the music track.

The difference between shooting a corporate video with an iPhone and someone shooting the same video with a professional camera, lighting, and stage is stark. No exception when it comes to music or photography. There is technology, knowledge, skill and ability to combine them for the highest quality results.

What can I do with licensed music?

whatever you want. Music can be licensed for limited use or worldwide distribution, mass production and broadcast. You can license music for a specific purpose and customize it at any time to meet any additional requirements.

Licensing Royalty Free Music aims to be the most cost-effective and practical solution for using music in your professional projects. General online distribution is usually a one-time license fee per track, for lifetime use.

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