When Does The New It Movie Come Out On Blu-Ray Uses and Advantages of Product Placement

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Uses and Advantages of Product Placement

Product placement has become very popular today as it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies significantly increase profits, especially when associated with high-success movies. The information below highlights some of the uses and benefits of product placement.

First, let’s take a look at what exactly is branded entertainment.

Branded entertainment, sometimes called product placement, is a strategy for incorporating branded products into various forms of entertainment. Basically, brands offer monetary consideration or pay producers of movies, television shows, web videos, video games, and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategies coincides with the waning interest in traditional advertising media. Many companies have discovered that consumers do not pay attention to traditional advertising media and therefore incorporate product placement into their marketing strategies to reach a wider audience. Marketers redesigned their strategies and started placing ads on popular movies and TV shows to grab consumers’ attention.

Uses and benefits of product placement

As marketers start using branded entertainment strategies, we’re seeing more and more companies promoting their products in hit movies and TV shows. These ads can be seen in popular movies such as James Bond featuring an Omega watch; Mission: Impossible featuring an Apple Mac; Men in Black promoting Ray-Bans and many popular TV shows such as The Apprentice, Top Chef, The Getaway and American Idol.

Therefore, branded entertainment strategy becomes a panacea for marketers. Thanks to the huge success of advertising in movies and TV shows, marketers have taken it to the next level and started using Internet videos, video games, music videos and other entertainment media.

Product placement offers several advantages to manufacturers, producers and film stars. From a marketer’s perspective, it offers businesses the opportunity to network with famous actors and use movie clips and stills to easily advertise other products. For producers and actors, they earn lucrative fees as well as opportunities to endorse brands at various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the proceeds from these deals to offset the overall cost of making a music video.

Marketers also use the Internet to place products in songs that music lovers get from YouTube. In this case, the main advantage is that whenever an artist performs at shows and concerts, the brand forms a higher retention rate in people’s minds.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more and more consumers associate certain products with the names of famous actors and singers. For this strategy to work, the brand must stand out and be subtly featured in a movie, TV show, web video or video game.

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