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Crowd Marketing – How to Promote Your Business
With the advent of the internet and social media platforms with audiences in the tens of thousands, the concept of crowd marketing seems like a better marketing solution for many companies.
What is Crowd Marketing?
A popular marketing technique in which a business establishes a relationship with an influencer who directly connects with the target market for which the business is marketing the product. With the proliferation of social media networks including Facebook, YouTube, Twitter, Google+ and many others, crowd marketing is gaining popularity among marketers as an inexpensive, effective and easiest way to reach target consumers. Unlike many other marketing strategies, target market reach can be monitored based on measurable metrics like likes, shares, comments, retweets, feedback, etc. Essentially, crowd marketing techniques focus on increasing website traffic, boosting search engine rankings, and strengthening brand status. The main difference between techniques like social media marketing (SMM), search engine optimization (SEO) and crowd marketing techniques is that the latter techniques directly approach target consumers rather than focusing on the general public. A good example of crowd marketing might be the celebrity endorsement technique. In this technique, a business identifies a celebrity who already has a large fan base in the business’s target market niche; the business pays the celebrity to endorse its product among its target consumers. This works in a way because people tend to be influenced by famous people, their lifestyles and what they recommend. This marketing technique can also be used to directly approach the target market as long as the influential celebrity personality and its fan base among the target market population are properly selected.
Crowd Marketing Skills
The most popular technique these days relies on social media platforms and leverages the power of content marketing to expand the reach of your target market. As social media has become such an integral part of people’s lives, one of the most effective platforms is Facebook, which has more than 1.5 billion active users. Lately, Facebook has become popular as a platform to reach your target market. The technique is simple – use a content marketing approach to reach your target market segment of Facebook users. In this approach, businesses create compelling content, primarily product or brand-related videos, and find an effective way to post it on Facebook to ensure maximum return on investment. Typically, celebrity pages that many people follow, celebrity accounts, and paid advertisements driven by Facebook to help grow your customer base are used as crowd marketing techniques on Facebook. The number of likes, shares and comments can be used as a measure of the success of a campaign. The most effective way to reach your target market is to leverage the key reach of your business niche. Identifying target consumers, their behavior, and who or what they care about can make a difference. If the key influencers of the target audience can be identified and used to endorse the product or brand, the success rate of convincing the audience of the reliability and advantages of the business will be higher.
the power of social media
Another effective technique that guarantees success is the use of tools to help businesses gain marketing key insights related to the social and content marketing arms of crowd marketing. For example, there are few web applications that can help businesses identify the target audience of a product, their key influencers, their location and position in the web domain, and provide the best crowd marketing strategy from content recommendation to target market positioning. These tools make implementing your marketing strategy easier and more effective.
Children’s toy manufacturer The LEGO Group has been utilizing the concept of crowd marketing since the 90s; it effectively uses the Internet to convert website traffic into effective customers and revenue. The key idea to attract target customers from all over the world was original and simple – it asked toy makers and idea makers to share their ideas for new toys. These ideas are posted on the website and made available to an enthusiastic audience of millions. Any architect can upload his unique design, which is composed of thousands of different building blocks. These models are placed for the audience to score, and the model with the highest score is selected for reward. In addition, the company uses fan ideas and models to create toys. More recently, it has created buildings themed from the films “Star Wars” and “Lord of the Rings,” which have been some of the company’s most popular buildings over the years. The company has been employing social media-based marketing campaigns to expand its audience and increase revenue. Last year, the company raked in about $4 trillion in revenue, much of which can be attributed to crowd-marketing tactics. Crowd marketing has also made it a global brand. The company’s success can serve as an example for all businesses looking to employ crowd marketing strategies.
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